In the ever-evolving fashion world, where creativity knows no bounds, the emerging niche lingerie brand (EX)TEASY, founded by the dynamic duo Lera Nikitina and Valeriia Yamshchykova, has taken center stage. The brand has not only disrupted the lingerie industry with its innovative approach but has also redefined how lingerie can be an integral part of one’s outfit. This article delves into the brand’s journey, the inspiration behind the “Play & Mix” concept, and a sneak peek into the upcoming collection.
The Genesis of (EX)TEASY: Elevating Lingerie to an Art Form
(EX)TEASY lingerie has been a revelation since its inception, surprising and delighting customers with its avant-garde designs and an unwavering commitment to comfort and fit. The brainchild of Lera Nikitina and Valeriia Yamshchykova, the brand quickly gained recognition for its adjustable details, a game-changer in the lingerie industry. These innovative elements not only enhanced the customer experience but also elevated lingerie to a form of wearable art.
The brand’s philosophy celebrates individuality and empowers women to express themselves freely through outfits. With an eye for unconventional designs and a dedication to an adjustable fit, (EX)TEASY lingerie became a symbol of confidence and self-expression. The signature sets, EX PI and EX EL, became viral sensations, gracing the glamorous nightlife scenes of New York and Miami.
The Emergence of “Play & Mix”: A Fusion of Styles and Empowerment
The “Play & Mix” concept emerged organically as a response to the diverse ways women incorporated lingerie into their outfits. Lera Nikitina and Valeriia Yamshchykova observed a rising trend where lingerie styles, mainly the iconic EX PI and EX EL sets, were not confined to the private realm but became prominent elements in the fashion-forward ensembles of women.
This revelation was not only a testament to the brand’s influence but also a reflection of the changing landscape of fashion. Women were not just wearing lingerie; they were embracing it as a symbol of empowerment, breaking free from conventional norms. The streets became the runway, and (EX)TEASY lingerie became a statement piece in the fashion revolution.
Inspired by this cultural shift and the spirit of women’s empowerment, the “Play & Mix” concept was conceived. It aimed to celebrate the versatility of lingerie and encourage women to play with styles, mix and match, and express their unique identities. The concept became more than a fashion trend; it celebrated freedom, self-expression, and the right to define one’s rules.
The Fashion Extravaganza: “Play & Mix” Unveiled
The unveiling of the “Play & Mix” concept took center stage at (EX)TEASY’s Christmas party, where fashion and celebration seamlessly merged. The fashion show, a dazzling spectacle, served as a prelude to the much-anticipated new collection drop. Collaborating with star stylist Marina Forbatok, who has left an indelible mark in New York with her work alongside celebrities like Kat Graham and her contributions to New York Fashion Week, the show promised nothing short of extraordinary.
As the runway came alive with a fusion of unconventional lingerie styles and curated outfits, the audience was treated to a visual feast. The show not only showcased the versatility of (EX)TEASY lingerie but also set the stage for a new era in lingerie fashion. Marina Forbatok’s keen eye for style and ability to seamlessly blend lingerie with high fashion elevated the “Play & Mix” concept to new heights.
Sneak Peek into the Future: What to Expect from (EX)TEASY’s New Collection
With the success of the “Play & Mix” fashion show, anticipation for (EX)TEASY’s upcoming collection has reached new heights. Valeriia Yamshchikova, the brand’s creative director and designer, has offered a glimpse into what fashion enthusiasts can expect from the highly anticipated drop.
The new collection promises to deliver unique styles with a twist, emphasizing unconventional and distinctive models. While maintaining the brand’s commitment to an adjustable fit, the collection introduces even more accessories, facilitating a seamless transition from undergarments to a unique outfit.
In addition to pushing the boundaries of design with creative accessories, (EX)TEASY will explore unusual lingerie garment fabrics. This bold move aligns with the brand’s ethos of challenging norms and embracing creative decisions that redefine lingerie as wearable art.
Valeriia Yamshchikova passionately articulates the brand’s philosophy, stating, “We are not creating just lingerie—it’s about a lifestyle, a feeling, and a sense of identity. Your lingerie, your style, your rules!” This statement encapsulates the essence of (EX)TEASY, where lingerie is not just a piece of clothing; it’s a reflection of individuality and a celebration of self-expression.
The (EX)TEASY Lifestyle: Where Fashion and Identity Converge
(EX)TEASY is not merely a lingerie brand; it is a lifestyle that transcends the traditional boundaries of fashion. With the “Play & Mix” concept, the brand has positioned itself at the forefront of a cultural shift, where lingerie is not hidden but proudly displayed as an integral part of a woman’s identity.
As the brand gears up for the new collection drop, it invites fashion enthusiasts to embrace this lifestyle that encourages experimentation, celebrates diversity, and redefines fashion rules. The runway is not confined to high-end fashion shows; it extends to the streets, where women play with styles, mix and match, and express their unique personalities.
(EX)TEASY’s journey is a testament to the transformative power of fashion. It’s a celebration of breaking free from societal norms, embracing one’s identity, and rewriting the rules. As we eagerly await the new collection, let’s join the movement, embrace the “Play & Mix” concept, and celebrate the freedom to define our styles in this ever-evolving fashion world.